Personal Logo Rebrand

The start of my personal branding redesign was a challenge as I had to redefine what kind of designer I wanted to be. Trying to find and create a brand for myself while also examining my style and design aesthetic on a time crunch was the biggest challenge faced.

The first step towards designing my logo was a large amount of sketches to fully pick my brain and find what worked with my ideals. Then a long process of cutting the chaff from all the sketches. Since this was my personal logo I had to put myself in the role of client and designer of what I wanted out of my own design.

The end product is a bold, geometric final logo composed of my first and last initial. In addition, it’s small profile makes for an easy stamp of identification on my works.